Media kit
July Diary
The name, the logo, the colours and the typefaces, with a press contact.
The name
In English
July Diary
In Bengali
জুলাই ডায়েরি
Two words, both capitalised, no hyphen and no definite article: July Diary, not “JulyDiary”, “July diary” or “The July Diary”. The Bengali form is used alongside it, not instead of it.
The logo
A raised fist with an archival doorway cut into the wrist. Two versions: dark ink for light backgrounds, light ink for dark ones. Both are transparent PNGs at 1426×503, and the red is identical in both — it is the one colour that does not shift.
Please do not stretch it, recolour it, add effects to it, or separate the fist from the wordmark. Leave clear space around it of at least the height of the letter J.
Colour
Two accents, both from the flag, and each carries one meaning only: red is loss, green is people. The ground is wet concrete rather than cream or black. Every swatch below is painted with the live value, so it changes with the theme you are reading in; the hex given is the light-theme value.
- --ground#d5d1c7Page
- --paper#edeae3Cards, panels
- --paper-warm#e4e0d7Recessed panels
- --ink#16171bBody text
- --ink-soft#55555cSecondary text
- --red-display#c0182bLogo, headline
- --red#c0182bLoss. Never decoration
- --green#0b5d3bPeople
- --blackout#0e1013The network shutdown
- --amber#b8791aCaution
In dark mode the ground becomes #1a1b1e, ink becomes #e9e6df, and the small-text red lifts to #e8556a so it stays legible. The logo red does not move.
Typography
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July 36
Display — Big Shoulders Display, weight 900
Headlines and section titles. Set uppercase, tight.
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Kept so the days can be checked, not just remembered.
Body — Newsreader
Running text, at a measure of 68 characters.
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2024-07-19 · 4,650 RECORDS
Utility — IBM Plex Mono
Dates, counts, labels and anything that must line up.
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প্রতিরোধ থেকে বিজয়
Bengali — Hind Siliguri
Bengali throughout, at every weight the Latin uses.
Press contact
For interviews, permissions questions and anything about how the archive was built. Requests to correct or remove a record go to info@julydiary.com instead, and are read first.
Much of the material in this archive is not ours to license — see the terms before republishing anything from it. The logo and the name on this page are a different matter and may be used to refer to the project.
Everything on this page may be used to write about July Diary: the name, the logo, the palette and the typefaces. The logo files below are transparent PNGs at full resolution, in a dark-ink version for light backgrounds and a light-ink version for dark ones.